Cookies Policy

Last Updated: December 8, 2025

Introduction

This Cookies Policy explains how MirthLane Limited ("we," "us," or "our") uses cookies and similar tracking technologies on our website and platform (collectively, the "Platform").

By using our Platform, you consent to the use of cookies in accordance with this policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using the Platform.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies are widely used to make websites work more efficiently and to provide information to website owners.

Types of Cookies

Cookies can be classified in several ways:

By Lifespan:

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Cookies that remain on your device for a set period or until you manually delete them

By Origin:

• First-Party Cookies: Set by the website you are visiting (MirthLane)
• Third-Party Cookies: Set by external services used by the website

How We Use Cookies

We use cookies for various purposes to improve your experience and our platform's functionality:

1. Essential Cookies (Strictly Necessary)

These cookies are necessary for the Platform to function properly. They enable core functionality such as security, network management, and accessibility.

Cookie Name	Purpose	Duration
ageVerified	Records age verification status	Persistent
cookieConsent	Records your cookie consent preferences	12 months
sessionID	Maintains your session while browsing	Session

Note: Essential cookies cannot be disabled as they are necessary for the Platform to function. Disabling them may prevent you from using certain features.

2. Performance and Analytics Cookies

These cookies collect information about how visitors use our Platform, helping us improve functionality and user experience.

Purpose:

• Track page views and navigation patterns
• Identify and diagnose technical issues
• Measure platform performance
• Understand which content is most engaging
• Improve platform design and functionality

Data Collected: Pages visited, time spent on pages, browser type, device type, referring websites, navigation paths

Retention: Typically 24 months

3. Functionality Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences.

Purpose:

• Remember your language and region preferences
• Store your display preferences (theme, layout)
• Remember if you've dismissed certain notices
• Maintain accessibility settings

Retention: Typically 12 months

Third-Party Cookies

We may use third-party services that set their own cookies. These include:

Analytics Services

We may use third-party analytics tools to help us understand how users interact with our Platform. These services may use cookies to collect information about your usage.

Controls: You can opt out of third-party analytics tracking through browser settings or the specific service's opt-out mechanisms.

Embedded Content

When we embed content from third parties (such as game providers), these services may set their own cookies. We do not control these third-party cookies.

Local Storage

In addition to cookies, we use browser local storage to:

• Store age verification status
• Remember cookie consent preferences
• Save user preferences for improved experience

Local storage data remains on your device until you manually clear it or until we remove it programmatically.

Managing Cookies

Browser Controls

Most web browsers allow you to control cookies through their settings. You can:

• View what cookies are stored and delete them individually
• Block all or specific cookies
• Clear all cookies when you close your browser
• Set preferences for specific websites

Browser-Specific Instructions:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Cookies and site data

For detailed instructions, visit your browser's help section or support website.

Impact of Blocking Cookies

Please note that blocking or deleting cookies may impact your experience on our Platform:

• You may need to re-verify your age each visit
• You may see the cookie consent banner repeatedly
• Some platform features may not function properly
• Your preferences may not be saved

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no uniform standard for how DNT signals should be interpreted.

We recognize and respect user privacy preferences. If you have concerns about tracking, we recommend using browser settings and privacy tools to manage your preferences.

Cookies and Personal Data

Some cookies may process personal data as defined by UK GDPR. Such processing is covered by our Privacy Policy and GDPR (UK) page.

You have rights regarding your personal data, including:

• Right to access data collected through cookies
• Right to request deletion of cookie data
• Right to object to certain types of processing
• Right to withdraw consent

Legal Basis for Using Cookies

Essential Cookies

Legal Basis: Legitimate interest in operating our Platform and providing requested services

Non-Essential Cookies

Legal Basis: Your consent, which you provide by accepting cookies through our cookie banner or by continuing to use the Platform after being informed about cookies

Withdrawing Consent

You can withdraw your consent at any time by:

• Changing your browser cookie settings
• Clearing cookies from your browser
• Contacting us at privacy@mirthlane.games

Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our operations. When we make changes:

• We will update the "Last Updated" date at the top of this page
• Material changes will be communicated through website notices
• You may be asked to review and accept updated cookie settings

We recommend reviewing this policy periodically to stay informed about how we use cookies.

Children's Privacy

Our Platform is not intended for individuals under 18 years of age. We do not knowingly collect data from children through cookies or any other means. If you believe a child has provided us with information, please contact us immediately at privacy@mirthlane.games.

Contact Us

If you have questions or concerns about our use of cookies, please contact:

Regulatory Authority

If you have concerns about how we handle cookies and personal data, you have the right to lodge a complaint with:

Additional Resources

For more information about cookies and online privacy:

• About Cookies: www.aboutcookies.org
• All About Cookies: www.allaboutcookies.org
• ICO Cookies Guidance: ico.org.uk/for-the-public/online/cookies

Related Policies

For comprehensive information about how we protect your privacy and handle your data, please also review:

• Privacy Policy
• GDPR (UK)
• Terms of Use